BrandManagement Articles
How Exposing Yourself Can Save Your Personal Brand
I recently attended an Internet conference here in Israel that included a session about online reputation management. One of the speakers in that session, my friend Shira Abel, discussed how to react in a branding crisis. Her advice was intended for companies, but as you’ll see, her main points are just [Read more...]
My ad of the week
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And the winner is...
<object width="380" height="295"><param name="movie" value="http://www.youtube.com/v/gspB8IKWEmk&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f"></param><param name="allowFullScreen" [Read more...]
Personal Branding Interview: Rahaf Harfoush
Today, I spoke to Rahaf Harfoush, who is a social media strategist, author of Yes We Did, research coordinator for Wikinomics and a contributor on Grown Up Digital. She supported the Obama campaign with regards to social media. In this interview, Rahaf talks about the common mistakes businesses make when it comes to branding and [Read more...]
Should Toyota put the brakes on its “Moving Forward” tag line?
When companies face a public relations crises, it’s easy to overlook the effects it has on the various brand messages. But if not monitored carefully, they can have the reverse effect. Take the recent example of Accenture’s removal of all things Tiger. Their message “We know what it takes to be a Tiger,” went from [Read more...]
So Big You’re… PLURAL?
There’s something I don’t understand. If you’re a freelancer or an independent businessperson, why would your Web site or your marketing collateral consistently refer to “We” and “Our” (as in OUR services include… and WE are located in…, etc.)? Is it a ploy to “sound” bigger than you are? Is this a self confidence thing? [Read more...]
My Number 1 Pet Hate in Business
I have always hated organisation charts...can you have a orgchartphobia! If so I have it...:) I was reminded today of my dislike when a group of managers in a coffee shop were having a "strategy discussion" about how get people...
7 Short Communication and Authority Tips
Whether delivering a presentation, writing an email, blog post, or briefing somebody in the hallway, make the opening line the punch line. Words alone never carry the complete message. Messages come from context, relationship, timing, tone of voice, what was said, what was not said, and body [Read more...]
Backwards vs Forwards
The launch of the App Store helped cement the success of Apple’s iPhone. So much so that other phone makers have since introduced their own variations of it.Today I learnt that when Microsoft introduce their latest Windows Phone operating system later this year it will not be compatible with any [Read more...]
Posted Fri, Mar 12, 2010 02:30 pm
By Scott Anthony
© Innosight
Category: BrandManagement